GROVES Sound Branding
- Lecture contents
- Lecture contents
About
Widely acknowledged as a pioneer of Sound Branding, John Groves has a solid background as a composer and music producer - specialized in music for advertising and communication. He is responsible for the distinctive sound of an impressive number of the worlds most well-known brands.
Widely acknowledged as a pioneer of Sound Branding, John Groves has a solid background as a composer and music producer - specialized in music for advertising and communication. He is responsible for the distinctive sound of an impressive number of the worlds most well-known brands.
Target Group
People involved in marketing and communication that want to inform themselves of the possibilities of communicating with sound & music. People that already use sound & music in their brand communications but would like to broaden their knowledge.
People involved in marketing and communication that want to inform themselves of the possibilities of communicating with sound & music. People that already use sound & music in their brand communications but would like to broaden their knowledge.
Lectures
1.
Understanding the modern music productions process
Contents: This talk provides a foundation for talking to a music producer and understanding the music production process – especially music for advertising and communication. As well providing a glossary of the past and present terminology, we will take a look at the power and limitations of the computer and follow the whole production process from conception to distribution.
Length: 30 mins
2.
Sound Branding – The neglected potential
Contents: Here we explore the possibilities of using music to effectively communicate brand values and attributes. It will be shown how using the right music in the right way can give brands a unique opportunity to enhance their Brand Identity. We will examine music's power to convey emotions and examine the structured process of development and implementation. of a Sound Identity.
Length: 45 mins
3.
The company song – team building and belonging
Contents: There is nothing like music to bind people together. Whether it is a corporate song to be used at company events and other touchpoints, a brand song as a present for the customers or a company song to motivate the team, music can be extremely uplifting and effective. We will take a look at the history and use of community music and check out some do ́s and don ́ts with the Strategic Song Development Tool.
Length: 30 mins
4.
Music in advertising and communication
Contents: Most people tend to think of musics prime use as illustration for a TV spot. In fact there are many ways in which to effictively use music. This talk explores these possibilities, giving examples of applications and touchpoints.
Length: 30 mins
GROVES Sound Branding GmbH| Isekai 20, 20249 Hamburg | Germany
phone +49 (0)40 47 10 35 - 0 | fax +49 (0)40 46 40 78 | web www.groves.de
phone +49 (0)40 47 10 35 - 0 | fax +49 (0)40 46 40 78 | web www.groves.de