Sound Branding is rapidly becoming a marketing
mandatory. But what
does it actually do?
See a selection of companies and brands that GROVES has worked with over the years.
A corporate Identity is often regarded as a purely visual affair, but if we stop and think about it, we will realise that it is much more. Brands and companies project their identities in a whole range of other ways, for instance with architecture, behaviour, language and sound.
Sound, especially music, is a powerful trigger for steering perception. Besides addressing our emotions directly, it can accurately trigger memories and associations: to an era, a country or to a brand.
Recent research delivers evidence of musics power to influence our opinion of value and to steer purchase choices.
This makes the controlled and strategic use of music and sound in our communications even more important.
Find out more about Sound & Audio Branding by checking our "Concept" section