We develop and manage Sound Identities that are able to steer perception and provide differentiation and recognisablity via the sense of hearing.

We do this by using our own structured system. It is made up of ten modules that provide a path to an optimal Sound Identity, by ensuring that the right questions are asked at the right time - and that nothing is ommited. The system doesn't only provide steps to ensure "fit", "differentiation" and other vital factors - it also recognises the importance of stakeholder buy-in and gets all involved parties on the same page.
It does this by offering participation in the sound selection process and by collectively defining objective design and judgement criteria.

A controlled implementation, with Brand Sound Guidelines and monitoring, ensures a correct and consistent usage and an identical perception of the brand in all touchpoints.

You are invited to inspect our methodology, look at our credentials and examine some of our case histories.

Maybe a good place to start is "what is Sound Branding"?