John Groves will hold a three day seminar about “Sound Branding and the Use of Music and Sound in Brand and Corporate Communications” on November 11th, 12th and 13th at the „HyperWerk – Institute for Postindustrial Design“ at the University of Art and Design in Basel, Switzerland.
HyperWerk, run by Prof. Mischa Schaub, is known a learning laboratory and highly regarded for their innovative and visionary approaches to economical, ecological and social dimensions of the post-industrial society. In a visually dominated world, this seminar spotlights the role of sound – not just in brand communications, but also in society as a whole.
University of Art and Design
CH – 4051 Basel